Companies with a Non Urban Dictate
NUD (Non Urban Dictate) is the acronym for a very subtle and
little-known marketing term specifically directed toward people of
color.
'Non Urban Dictate' These three words essentially mean that a company
is not interested in the Black consumer. A NUD label means that a
company does not want their marketing and advertising materials placed in media that
claim an urban audience (black folks) as their main target.
NUD usually means that a company is not interested in the Black consumer. Companies evade discrimination liability by embracingit as theory rather than policy.
As a service to Black consumers, the Urban Institute will list all companies that have a NUD policy. Here is the list:
1. Starbucks
2. Jos. A Bank
3. Comp USA
4. Weight Watchers
5. Keebler
6. Life Savers
7. Continental Airlines
8. Northwest Airlines
9. America West Airlines
10.. HBO - Apollo Series
11. Paternal Importers
12 Calico Corners
13. OMScot
14. Pepperidge Farms
15. Ethan Allen
16. Busy Body Fitness
17. Mondovi Wines
18. Builders Square
19. Pottery Barn
20. Lexus
21. Aruba Tourism
22. Ciba Vision
23. Kindercare
24. Grady Restaurant
25. Eddie Bauer
26. Don Pablo
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1 comments:
The NUD is a very good method of attracting specific types of African American patrons.
In fact I use NUDs in many of the campaigns I design.
BTW
I'm a 46 year old Black Man
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