Friday, May 07, 2010

Companies with non urban dictates





Companies with a Non Urban Dictate


NUD (Non Urban Dictate) is the acronym for a very subtle and
little-known marketing term specifically directed toward people of
color.

'Non Urban Dictate' These three words essentially mean that a company
is not interested in the Black consumer. A NUD label means that a
company does not want their marketing and advertising materials placed in media that
claim an urban audience (black folks) as their main target.




NUD usually means that a company is not interested in the Black consumer. Companies evade discrimination liability by embracingit as theory rather than policy.

As a service to Black consumers, the Urban Institute will list all companies that have a NUD policy. Here is the list:


1. Starbucks


2. Jos. A Bank

3. Comp USA


4. Weight Watchers


5. Keebler


6. Life Savers


7. Continental Airlines


8. Northwest Airlines


9. America West Airlines


10.. HBO - Apollo Series


11. Paternal Importers


12 Calico Corners


13. OMScot


14. Pepperidge Farms


15. Ethan Allen


16. Busy Body Fitness


17. Mondovi Wines


18. Builders Square


19. Pottery Barn


20. Lexus


21. Aruba Tourism


22. Ciba Vision


23. Kindercare


24. Grady Restaurant


25. Eddie Bauer


26. Don Pablo

4 comments:

Imagine Nation said...

The NUD is a very good method of attracting specific types of African American patrons.

In fact I use NUDs in many of the campaigns I design.

BTW
I'm a 46 year old Black Man

Time4Truth.com said...

Show of hands, who is the least bit surprised that "Imagine Nation" is a black man? *waits* You are a nothing more than a modern day coon. Because a market is targeted as "urban" does not automatically mean thugs, guns, sex, etc. It's the black coons like yourself that will give every dime of your hard earned money to these white-owned companies that HATE you...and don't WANT your money. A company can spend 2 throw-away dollars on marketing toward blacks and we'll give them $20 billion back. Save your money and start your own businesses. And to the coon above me "Imagine Nation", you're pathetic!

Anonymous said...

I guess I am really not understanding, this all. you posted weight watchers Jennifer Hudson is clearly BLACK is she not their poster child

Anonymous said...

Companies with a 'Non Urban Dictate'do not advertise on black media. Have you seen a Weight Watchers commerical on BET?