Why Coors partnering with 100 Black Men bothers me

I often scour the Internet looking for stories of interest to African Americans ( don't know if I can use that term anymore since I hear we prefer being called black now ) and I was a bit dismayed when I came upon this headline:

Coors Light® Partners with 100 Black Men to Recognize Outstanding Community Leaders


Now this is a program to honor black men though online voting who are doing something in their communities or as the press release puts it " Six Ice Cold Leaders to be Recognized through Online Voting Process "

The press release also states:

Consumers from across the U.S. can vote for nominees hailing from Atlanta, Baltimore, Baton Rouge, Birmingham, New Orleans and Mobile, which were selected based upon their ability to lead by example, motivate others and create or inspire positive living and innovation, with lasting effects on their communities.


Now let me state for the record that I applaud 100 Black Men and believe that they do excellent work mentoring our your boys and men. That being said I have issues with a beer company, MillerCoors being a partner to an organization that mentors young black boys. What example is being set here?

You don't see Corona sponsoring the boy scouts or Heineken sponsoring a little league team but it's okay for black boys to have a beer company as a sponsor to a group that mentors young black boys?

MillerCoors is not doing this because they suddenly felt all warm and fuzzy inside. This is an attempt to reach potential customers at an early age. If you don't think that they will try to splash the Coors logo on everything they can get away with you are very naive and I have a bridge in New York to sell you.

I enjoy a good beer myself ( which is why I don't drink Coors ) but at the same time I know I have to set an example so I don't drink beer in front of minors and I don't think it sets a good example for Coors to partner with 100 Black Men.

Maybe it's just me. Am I wrong on this?

George Cook AAreports.com. Author of the Kindle book Let's Talk Honestly: One Black Man's Thoughts $1.50